I Don’t Get It

So, some groups complained about this ad:

They decried it for being to Sexy.  And yeah, the ad teases.  But compared with last year’s Carls Jr Ad?  This is positively tame.  Yeah, you see Upton’s bountiful cleavage.  But she is clothed in pretty regular clothes.  Her cutoffs are not short shorts, her top is something I see women wear every summer.  Certainly, the ad plays with objectification, especially in Kate Upton’s flirtatious posing.  But the ad is all setup.  It is playing off the hopes of guys getting to see the stuff they saw in the Carls Jr ad, only covered in soap suds.  Then it pulls the rug out.  I really do not understand the criticisms of the Mercedes ad.

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